A tech support employee once received a call from a disgruntled lady who had purchase one of their PCs.
"The cup holder on my computer broke!
I just got some coffee and put it in the cup holder and then it broke, and the coffee spilled all over me!
I want a replacement!" The employee was a little confused and didn't know what to say.
He finally asked her to describe the cup holder to him...he'd never heard of his company selling in-computer cup holders.
So the lady went on to describe the cup holder to him.
"Well, it pops out of the little box when I push a button, and it has 40x written on it..."